Windows Media Player Visualizations Ambience Windows

“An example may be a teenage girl walking into an H&M and, on Apple AirPods, just asking Alexa, ‘What’s new at H&M this week?’” he continued. But even so, it’s clear that the vision for it is already here. But he also offers a caveat: Shopping for fashion by voice will likely take years to become a reality, at least in a meaningful way.

Echo devices have landed in hotels and even surprising places, like gas stations.Īn “Ask Alexa” terminal at Amazon Fresh - Credit: Courtesy photoĪccording to Gurney, voice tech for retail became even more interesting during the pandemic, as it offered another route for contactless payments. But according to AWS, this footprint is expanding. That’s only logical, as people often use Alexa or Google Assistant devices to do things, like set cooking timers. The company is informed by its vast e-commerce efforts and its multitude of devices, from its previous Echo Look fashion selfie camera to the latest family of devices.Īs voice commerce stands today, it’s most relevant for categories like groceries. That potential has earned voice tech a spot in Gurney’s upcoming session at WWD’s virtual Tech Forum on Thursday, where he will map out some of retail’s top tech priorities.Īmazon, the market leader for smart speakers and displays, clocks billions of voice interactions a week from Alexa customers, more than half of whom use their Echoes to shop. “It is the most efficient interaction tool, for when those assistants start being able to understand the context of where you are, what point you are in your retail inspiration, previous buying history and trends, etc.” “Really, the essence there is that speech is such an efficient interaction tool,” Steve Gurney, worldwide head of general merchandise for Amazon Web Services, told WWD. And Big Tech is already weighing how it can work.

Or asking an in-store bot where to find a jacket at Neiman Marcus and hearing about accessories that would go with it. It seems like a short hop, at least on the surface, between telling Alexa or Google Assistant to turn off the lights and asking if the fall collection has arrived at a local Gucci store.

Windows Media Player Visualizations Ambience Windows